Before you begin, it’s important to understand that all calculations displayed in Step 3 apply to contacts belonging to lists selected in Step 2 of the email campaign.
Having said that, here are the explanations of the various calculations:
Column 1 – Valid:
This column shows the total number of valid contacts (excluding duplicates and unsubscribes).
For a contact to be considered “valid”, it must meet the following conditions:
- The contact has an email address
- The contact’s email address contains a “@”
- The contact’s email address doesn’t end with a “@”
- The contact’s email address contains a “.”
- The contact’s email address doesn’t end with a “.”
- The contact’s language begins with “an”, “en”, “f”, “es” or “d” (this corresponds to the different language codes available in CentrixOne)
- The contact has subscribed to receive emails
Column 2 – Selected:
This column shows the total number of email addresses selected on the screen (excluding duplicates).
Column 3 – Duplicates:
This column shows the total number of contact duplicates considered “valid”.
Column 4 – Unsubscribed:
This column shows the total number of contact with unsubscribed email address.
Column 5 – Invalid:
This column shows the total number of contacts with invalid email address or undefined language.