FAQ & videos

What are the different calculations in Step 3 of an email campaign ?

Before you begin, it’s important to understand that all calculations displayed in Step 3 apply to contacts belonging to lists selected in Step 2 of the email campaign.

Having said that, here are the explanations of the various calculations:

Column 1 – Valid:

This column shows the total number of valid contacts (excluding duplicates and unsubscribes).

For a contact to be considered “valid”, it must meet the following conditions:

  • The contact has an email address
  • The contact’s email address contains a “@”
  • The contact’s email address doesn’t end with a “@”
  • The contact’s email address contains a “.”
  • The contact’s email address doesn’t end with a “.”
  • The contact’s language begins with “an”, “en”, “f”, “es” or “d” (this corresponds to the different language codes available in CentrixOne)
  • The contact has subscribed to receive emails

Column 2 – Selected:

This column shows the total number of email addresses selected on the screen (excluding duplicates).

Column 3 – Duplicates:

This column shows the total number of contact duplicates considered “valid”.

Column 4 – Unsubscribed:

This column shows the total number of contact with unsubscribed email address.

Column 5 – Invalid:

This column shows the total number of contacts with invalid email address or undefined language.

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