IBM’s Design Thinking approach: How it can help a SMB implement a CRM

Recently, the CentrixOne CRM team participated in an event called Connexion. Held by Les Affaires and Telus in Montréal, the two-day convention was filled with over 40 conferences and a multitude of workshops about today’s digital transformation and its impact on businesses’ growth and future.One especially compelling talk was given by IBM on its Design Thinking approach. … Lire plus

Why should SMBs use a CRM? What are the advantages?

With a plethora of CRM’s in the marketplace, how can an SMB choose one that is right for them to help their business grow? You’ve probably heard of complex and expensive CRM platforms that target large companies. Today, more platforms are designed for small and medium businesses that are simple to use, cloud-ready and very … Lire plus

Tips to choose the right CRM – Part 1

The business world is changing rapidly and today’s businesses must have the right tools to be competitive and not only maintain their level of profitability but also to meet their growth goals. Today’s customers are much more demanding and independent than in the past during their purchase cycle. It is therefore important for companies that … Lire plus

Tips to choose the right CRM – Part 2

The company’s management needs to track performance and have a vision for short and long term growth. Here are the elements to consider for addressing these objectives. For Management Dashboards and Analytical Reports: Does the CRM provide the reports required by management? The information you see in your CRM is essentially the data entered. Think of … Lire plus

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