Harnessing the power of a CRM beyond contact management

As a small- to medium-sized business (SMB) owner, what does contact management and customer relationship management (CRM) truly mean to you? Naturally, one of the first (and justifiable!) reasons why, as an SMB, you want to acquire a CRM solution is to regain control over (read: centralize and cleanse) all the contact information that is … Lire plus

Tips to choose the right CRM – Part 1

The business world is changing rapidly and today’s businesses must have the right tools to be competitive and not only maintain their level of profitability but also to meet their growth goals. Today’s customers are much more demanding and independent than in the past during their purchase cycle. It is therefore important for companies that … Lire plus

Tips to choose the right CRM – Part 2

The company’s management needs to track performance and have a vision for short and long term growth. Here are the elements to consider for addressing these objectives. For Management Dashboards and Analytical Reports: Does the CRM provide the reports required by management? The information you see in your CRM is essentially the data entered. Think of … Lire plus

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