IBM’s Design Thinking approach: How it can help a SMB implement a CRM

Recently, the CentrixOne CRM team participated in an event called Connexion. Held by Les Affaires and Telus in Montréal, the two-day convention was filled with over 40 conferences and a multitude of workshops about today’s digital transformation and its impact on businesses’ growth and future.One especially compelling talk was given by IBM on its Design Thinking approach. … Lire plus

10 signs your company needs a CRM

At CentrixOne, we’re sometimes asked by small- and medium-sized business (SMB) owners if they really a CRM. With such small teams, they figure that they can wing their sales and marketing management with spreadsheets (or worse…sticky notes!), email program or a traditional contact management system. Isn’t a CRM a complicated and costly endeavour to undertake? … Lire plus

How to get your team to adopt a CRM

When a new CRM system is implemented at a company, the way employees are accustomed to working will be changed. Often, they do not see the improvements this system offers in the same way and this will impact their vision that these changes will create. This is the main reason employees resist change and do … Lire plus

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