Sales growth requires systemization

Growing a business is a constant concern for any leader who wants to keep their company viable and their team motivated. To sustain growth, it is necessary to have an effective sales team that can efficiently convert leads into satisfied customers. However, to accelerate the sales cycle and maximize the efficiency of the sales team’s … Lire plus

Centralize your contacts in a CRM: the most profitable deal of your year

Real estate brokers are often seen as the ultimate multitaskers – juggling multiple responsibilities, managing numerous clients, and constantly striving to stay ahead of the competition. From handling contracts and negotiations to managing listings and marketing campaigns, their days are packed from start to finish. Let’s not forget brokers need to be fully available for … Lire plus

How to qualify a sales opportunity

In sales, there is a common belief that if you work very, very hard, the results will come. The busier you get, and the more follow-ups you do, the more likely you are to close your opportunities. Hard work gets results, but there is also a much more productive belief: smart work gets results. Opportunity … Lire plus

Why adopt a CRM: benefits for sales teams

CRM - benefits for sales teams

A customer relationship management (CRM) system is an essential tool for sales managers to keep track of their team’s progress and achieve their targets. If you have worked with one, we bet that you’d never want to go back to Excel files, post-it notes, repetitive tasks and turtle-speed productivity. Indeed, according to Salesforce, companies that … Lire plus

CRM definition: what is a CRM and how can it work for me?

CentrixOne CRM definition

The acronym CRM is used to describe both a crucial business strategy and the infrastructure that supports it. As a business strategy, Customer Relationship Management seeks to define and organize how a business manages and strengthens its interactions with its customers. Its primary goal is to optimize and personalize the customer experience, resulting in increased … Lire plus

Building your pipeline or funnel to boost your online sales

If your online sales have lagged behind the goals that you have set for yourself, you may need to rethink the strategy that you are implementing to drive them in the first place. Unless you are approaching your sales strategy in a directed and focused manner, you are going to continue to miss the mark. … Lire plus

IBM’s Design Thinking approach: How it can help a SMB implement a CRM

Recently, the CentrixOne CRM team participated in an event called Connexion. Held by Les Affaires and Telus in Montréal, the two-day convention was filled with over 40 conferences and a multitude of workshops about today’s digital transformation and its impact on businesses’ growth and future.One especially compelling talk was given by IBM on its Design Thinking approach. … Lire plus

Accountants & bookkeepers: Today’s trusted business advisors

While accountants and bookkeepers have always been go-to partners for SMBs for accounting and taxes as well as audit preparation and compliance, today’s competitive market is transforming the role financial professionals play in their clients’ business growth. Today, accountants and bookkeepers are becoming trusted business advisors. According to the International Federation of Accountants (IFAC): “accountants … Lire plus

10 signs your company needs a CRM

At CentrixOne, we’re sometimes asked by small- and medium-sized business (SMB) owners if they really a CRM. With such small teams, they figure that they can wing their sales and marketing management with spreadsheets (or worse…sticky notes!), email program or a traditional contact management system. Isn’t a CRM a complicated and costly endeavour to undertake? … Lire plus

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