When developing a demand generation program, you may have the best intentions in mind but often skip building a solid foundation for lack of time. Defining your target audience is THE primary element of your planning and design phase and considered critical to your success because it will impact downstream the messaging, content and tactics. … Read more
With a plethora of CRM’s in the marketplace, how can an SMB choose one that is right for them to help their business grow? You’ve probably heard of complex and expensive CRM platforms that target large companies. Today, more platforms are designed for small and medium businesses that are simple to use, cloud-ready and very … Read more
The business world is changing rapidly and today’s businesses must have the right tools to be competitive and not only maintain their level of profitability but also to meet their growth goals. Today’s customers are much more demanding and independent than in the past during their purchase cycle. It is therefore important for companies that … Read more
The company’s management needs to track performance and have a vision for short and long term growth. Here are the elements to consider for addressing these objectives. For Management Dashboards and Analytical Reports: Does the CRM provide the reports required by management? The information you see in your CRM is essentially the data entered. Think of … Read more
When a new CRM system is implemented at a company, the way employees are accustomed to working will be changed. Often, they do not see the improvements this system offers in the same way and this will impact their vision that these changes will create. This is the main reason employees resist change and do … Read more