IBM’s Design Thinking approach: How it can help a SMB implement a CRM

Recently, the CentrixOne CRM team participated in an event called Connexion. Held by Les Affaires and Telus in Montréal, the two-day convention was filled with over 40 conferences and a multitude of workshops about today’s digital transformation and its impact on businesses’ growth and future.One especially compelling talk was given by IBM on its Design Thinking approach.

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TIP SHEET: How to be read, get clicks and make sales

Are you new to email marketing and wondering what are the best ways to be read, get clicks, and increase your sales? Here are some helpful tips to enable you to take advantage of the best of our CentrixOne email tool. Think first and foremost about your target audience: your customer persona. Determine what their

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Is e-mail still relevant today?

E-mail may not seem as flashy as it was twenty years ago, but by and large, it is still a very effective marketing tool. It may seem, at first glance, that e-mail marketing has gone the way of the dinosaurs and that there is not a whole lot of growth that you can drive through

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Your quick guide to customer engagement

Are you engaging your customers as much as you could be? There are some specific ways you can find out. Customer engagement is a broad topic that speaks to the heart of all marketing efforts. Whenever you are getting your brand message out there, you are trying to catch people’s attention You want them to

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10 Steps to Successful Email Marketing for Beginners

Email marketing is an effective way of getting and staying in contact with leads and converting them to customers. When compared with other marketing channels, email marketing yields the highest ROI. For example, studies show that that email is 40 times more effective in acquiring customers than social media. In addition, for every dollar spent

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