CentrixOne launches ClubCRM, the first CRM solution for the US golf and country club industry

CentrixOne is proud to announce a partnership with the prestigious California-based company Private Club Marketing (PCM). A major player in its market, Private Club Marketing works closely with golf clubs and private clubs to implement award-winning member acquisition and retention solutions. ClubCRM, the CRM solution created jointly with PCM, will be marketed as a co-branded program throughout the United States.

The ClubCRM platform, powered by CentrixOne, offers essential features specifically designed to meet golf and private clubs’ unique needs. Client files been completely customized to give clubs complete control over the management and preferences of their members. The ClubCRM communication toolkit offers pre-populated, ready-to-use email templates to support clubs and accelerate their market development initiatives.

“There’s finally a ClubCRM system built specifically to assist with communication, driving membership revenues, and retention for private clubs, golf courses and resorts.”

Zack Bates, CEO

By promoting a turnkey approach, ClubCRM helps PCM to enhance its value proposition to clients. “High-end services, such as golf clubs and related real estate developments, must absolutely meet the very high expectations of clients, who are constantly in solicited by competitors. Using a CRM solution that is perfectly suited to this reality allows teams to collaborate in a fast-paced manner and communicate with clients in a timely, accurate and personanner—effectively increasing their lifetime value,” said Alain Boudreau, CEO of CentrixOne.

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