Centrix One Becomes Cone
Centrix One Becomes Cone, Paving the Way for the Next Era of AI-Driven CRM and Marketing Innovation
Following the successful merger of Centrix One and Boom CRM, the unified company is proud to announce its new name: Cone.
This rebranding marks a new chapter in the company’s mission to reinvent CRM and marketing automation for SMBs—bringing together ease of use, smart automation, and features designed to maximize adoption—so businesses can grow faster with less effort. With a redesigned CRM platform, an integrated marketing suite, and an AI-powered sales assistant, Cone is set to offer one of the most complete and innovative solutions in the market.
“This is more than a name change—it’s the beginning of something bold,” said Alain Paquin, CEO of Cone. “Cone represents clarity, precision, and direction. We’re building a solution that sales teams, marketers, and business leaders will actually want to use—every day.”
Launch of the New Cone CRM and Marketing Suite
Cone officially releases its next-generation CRM. Rebuilt from the ground up, the platform is designed to tackle one of the industry’s biggest challenges: adoption. Cone’s CRM offers:
- A fast, intuitive interface built for busy teams
- Industry-specific configurations for verticals like automotive, real estate, and manufacturing
- Actionable workflows and automation features that prioritize ease of use
- Seamless connection to marketing, sales, and support modules
Cone will expand its offering with the release of its new Marketing Suite—a fully integrated module designed to help businesses grow locally, build trust, and generate leads. The Marketing Suite includes:
- Multichannel AI Chat
- Business listings management
- Online reputation and reviews automation
- Social media scheduling and publishing
- SEO insights tailored for AI assistants and local search
- Built-in SMS and email campaign manager with smart forms
“Our marketing tools are fully embedded in the Cone experience,” added Dan Paisley, VP of Sales & Marketing. “From a single dashboard, businesses can manage their reputation, connect with their audience, and drive measurable growth—without juggling separate tools.”
AI Sales Assistant Coming Fall 2025
Cone is now testing its AI-powered sales assistant with select users. Full release is expected in fall 2025. Built to work seamlessly with the Cone CRM, this assistant will help salespeople:
- Prioritize leads and actions in real time
- Automate follow-ups and pipeline updates
- Gain insights and recommendations from conversation data
- Save time and improve client communication
“This assistant is more than automation—it’s intelligence that works for you,” said Michael Orsoni, CTO of Cone. “It’s like having a personal sales analyst, coach, and admin assistant all in one.”
Cone: Everything SMBs Need in One Platform
Cone’s vision is to eliminate the fragmentation and complexity that have plagued the CRM and marketing space. With one simple platform, businesses gain access to:
- A full-featured CRM tailored for SMBs
- A powerful marketing suite with automation and local visibility tools
- Mobile and desktop experiences optimized for sales reps, marketers, and managers
- A self-serve subscription model with optional support and training
- An AI-powered assistant (coming soon)
A New Identity Backed by Proven Experience
Led by a seasoned executive team, Cone combines fresh thinking with over a decade of hands-on experience supporting SMBs:
- Alain Paquin, CEO
- Michael Orsoni, CTO
- Dan Paisley, VP of Sales & Marketing
- Josée Rhéaume, COO
With thousands of existing customers and active growth initiatives—including a global opportunity that could scale Cone to tens of thousands of users—the company is well-positioned to make Cone a new benchmark in the CRM and marketing automation market.
“We’re delivering a product that speaks the language of modern businesses: simple, smart, and connected,” said Paquin. “And we’re just getting started.”
For media inquiries or partnership opportunities, please contact:
Josée Rhéaume
COO, Cone
josee.rheaume@conecrm.com
About Cone
Cone is the new name of the company formed by the merger of Centrix One and Boom CRM. With a unified vision and deep expertise in CRM, marketing, and AI, Cone is dedicated to helping small and medium businesses grow through smart technology and intuitive tools. From CRM to reputation management, marketing automation to AI, Cone brings everything together—so SMBs can focus on what matters most.
Website: www.conecrm.com
