Harnessing the power of a CRM beyond contact management As a small- to medium-sized business (SMB) owner, what does contact management and customer relationship management (CRM) truly mean to you? Naturally, one of the first (and justifiable!) reasons why, as an SMB, you want to acquire a CRM solution is to regain control over (read: … Read more
Why should SMBs use a CRM? What are the advantages? With a plethora of CRM’s in the marketplace, how can an SMB choose one that is right for them to help their business grow? You’ve probably heard of complex and expensive CRM platforms that target large companies. Today, more platforms are designed for small and … Read more
Tips to choose the right CRM – Part 1 The business world is changing rapidly and today’s businesses must have the right tools to be competitive and not only maintain their level of profitability but also to meet their growth goals. Today’s customers are much more demanding and independent than in the past during their … Read more
Tips to choose the right CRM – Part 2 The company’s management needs to track performance and have a vision for short and long term growth. Here are the elements to consider for addressing these objectives. For Management Dashboards and Analytical Reports: Does the CRM provide the reports required by management? The information you see in … Read more
