IBM’s Design Thinking approach: How it can help a SMB implement a CRM

IBM’s Design Thinking approach: How it can help a SMB implement a CRM Recently, the CentrixOne CRM team participated in an event called Connexion. Held by Les Affaires and Telus in Montréal, the two-day convention was filled with over 40 conferences and a multitude of workshops about today’s digital transformation and its impact on businesses’ growth … Read more

Harnessing the power of a CRM beyond contact management

Harnessing the power of a CRM beyond contact management As a small- to medium-sized business (SMB) owner, what does contact management and customer relationship management (CRM) truly mean to you? Naturally, one of the first (and justifiable!) reasons why, as an SMB, you want to acquire a CRM solution is to regain control over (read: … Read more