\n| Include a call-to-action<\/td>\n | A call-to-action is a button, image or text link that prompts your reader to take action, such as subscribe to your newsletter, obtain information about a product, communicate with you, etc. Be creative and craft out-of-the-ordinary calls to action – you won’t be disappointed with the results!<\/td>\n<\/tr>\n |
\n| Segment your lists<\/td>\n | Filter and group your customers according to parameters that are specific to you: subscribed customers, prospects, by products, etc. By segmenting your lists and personalizing your emails for a particular audience, you’ll increase your chances of being read and increase your clicks!<\/td>\n<\/tr>\n |